Japan is home to many outlet malls, but the two top contenders are undoubtedly “Premium Outlets” and “Mitsui Outlet Park.”
However, with limited time during your stay in Japan, you might be wondering, “Which one should I visit?”
To help you decide, this article will clearly outline the differences between these two outlet malls!
Operating Companies and History
Premium Outlets is a joint venture between Mitsubishi Estate and the American Simon Property Group. This partnership ensures a world-class shopping experience, with a focus on creating a resort-like atmosphere where visitors can feel a sense of escape.
In contrast, Mitsui Outlet Park is run by Mitsui Fudosan, one of Japan’s largest real estate companies. Its extensive network across the country makes it a convenient choice for shoppers seeking accessibility and variety.
Number of Locations and Coverage Areas
Premium Outlets has 10 locations nationwide, including Gotemba, Kisarazu, and Rinku. These outlets are often situated in scenic areas, offering more than just shopping—think stunning views of Mount Fuji or coastal landscapes.
On the other hand, Mitsui Outlet Park boasts over 13 locations across Japan, such as Makuhari, Sapporo Kitahiroshima, and Jazz Dream Nagashima. Many are strategically located near urban centers or popular tourist destinations, making them a practical choice for travelers.
Brand Selection
If luxury shopping is your priority, Premium Outlets won’t disappoint. It’s home to an impressive array of international high-end brands like Gucci, Prada, and Burberry, offering significant discounts that make it a paradise for fashion enthusiasts.
Meanwhile, Mitsui Outlet Park caters to a broader audience, featuring a mix of Japanese domestic brands and affordable casual options. It’s an excellent choice for families and younger shoppers looking for variety and value.
Scale and Atmosphere
Visiting a Premium Outlet feels like stepping into a luxurious getaway. The spacious layouts are designed with a resort-like ambiance, and locations like Gotemba even offer breathtaking views of Mount Fuji. For a shopping experience that doubles as a mini vacation, Premium Outlets are hard to beat.
Mitsui Outlet Park, in contrast, emphasizes convenience. Its compact layouts are perfect for quick and efficient shopping trips, especially if you’re staying in a nearby city. Some locations also incorporate innovative designs, blending modern aesthetics with functional spaces.
Dining and Cafes
At Premium Outlets, you’ll find upscale dining options alongside local delicacies. Imagine enjoying a meal while gazing at Mount Fuji—it’s an experience as memorable as the shopping itself.
Mitsui Outlet Park offers a more casual approach, with food courts and popular chain restaurants. It’s a wallet-friendly option that still provides plenty of variety to satisfy different tastes.
Combining with Nearby Tourism
Premium Outlets are perfect for combining shopping with sightseeing. Gotemba, for example, is close to hot springs and Mount Fuji, while Rinku offers easy access to Kansai Airport and scenic seaside strolls.
Mitsui Outlet Park excels in urban convenience. Many locations are near tourist attractions, such as theme parks or cultural sites, making it easy to incorporate shopping into your travel itinerary.
Choosing Based on Travel Style
If you’re looking for a sense of escape and the chance to score deals on luxury brands, Premium Outlets should be your go-to. The combination of stunning locations and high-end shopping creates an experience that feels both indulgent and rewarding.
On the other hand, if you prefer a more casual, no-fuss shopping trip with diverse brand offerings, Mitsui Outlet Park is the ideal choice. Its accessibility and practical layouts make it a favorite among travelers on tight schedules.
Conclusion
Both Premium Outlets and Mitsui Outlets offer unique shopping experiences, each with its own strengths. For a luxurious getaway, Premium Outlets are unmatched. For a convenient and casual shopping trip, Mitsui Outlet Park has you covered.
No matter which you choose, don’t forget to use JTC’s coupons for a more enjoyable and budget-friendly shopping adventure!
By the way, if you are already planning to go to Tokyo or Osaka, please check out the following article, which lists outlet malls that you can visit on a day trip from Tokyo or Osaka.
